The empowerment of Filipino micro enterprises utilizing local online marketplace groups

Technology adoption was rapidly exacerbated by the COVID-19 pandemic which resulted in a shift in various micro-enterprise business operations. This study explores the empowerment experiences of Filipino entrepreneurs who are utilizing local online marketplace systems that are outside mainstream onl...

Full description

Saved in:
Bibliographic Details
Main Author: Abenaza, John Roy T.
Format: text
Language:English
Published: Animo Repository 2023
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_polsci/7
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
Language: English
id oai:animorepository.dlsu.edu.ph:etdm_polsci-1006
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:etdm_polsci-10062023-07-11T03:32:28Z The empowerment of Filipino micro enterprises utilizing local online marketplace groups Abenaza, John Roy T. Technology adoption was rapidly exacerbated by the COVID-19 pandemic which resulted in a shift in various micro-enterprise business operations. This study explores the empowerment experiences of Filipino entrepreneurs who are utilizing local online marketplace systems that are outside mainstream online e-commerce platforms. This research’s goal is to identify enabling participation factors, impact on the digital value chain, and analyze practices that promote inclusive business and MSME development. To achieve the objective of this research, this paper implores theoretical frameworks of diffusion of innovation and monitoring empowerment as means to understand entrepreneur motivations in using the local online marketplace and identify different empowerment experiences. The result of this paper presents a universal agreement towards adopting new technology such as a local online marketplace that highly benefits micro-enterprises. Empowerment varied depending on the technical and entrepreneurial skills, access, and attitude towards digital among others. More than the business implication of this research, this study proposes Philippine government interventions that could be taken to assist business entrepreneurs individually (through financial and technical training) and collectively. 2023-04-22T07:00:00Z text application/pdf https://animorepository.dlsu.edu.ph/etdm_polsci/7 Political Science Master's Theses English Animo Repository Small business--Philippines Marketplaces Electronic commerce
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
language English
topic Small business--Philippines
Marketplaces
Electronic commerce
spellingShingle Small business--Philippines
Marketplaces
Electronic commerce
Abenaza, John Roy T.
The empowerment of Filipino micro enterprises utilizing local online marketplace groups
description Technology adoption was rapidly exacerbated by the COVID-19 pandemic which resulted in a shift in various micro-enterprise business operations. This study explores the empowerment experiences of Filipino entrepreneurs who are utilizing local online marketplace systems that are outside mainstream online e-commerce platforms. This research’s goal is to identify enabling participation factors, impact on the digital value chain, and analyze practices that promote inclusive business and MSME development. To achieve the objective of this research, this paper implores theoretical frameworks of diffusion of innovation and monitoring empowerment as means to understand entrepreneur motivations in using the local online marketplace and identify different empowerment experiences. The result of this paper presents a universal agreement towards adopting new technology such as a local online marketplace that highly benefits micro-enterprises. Empowerment varied depending on the technical and entrepreneurial skills, access, and attitude towards digital among others. More than the business implication of this research, this study proposes Philippine government interventions that could be taken to assist business entrepreneurs individually (through financial and technical training) and collectively.
format text
author Abenaza, John Roy T.
author_facet Abenaza, John Roy T.
author_sort Abenaza, John Roy T.
title The empowerment of Filipino micro enterprises utilizing local online marketplace groups
title_short The empowerment of Filipino micro enterprises utilizing local online marketplace groups
title_full The empowerment of Filipino micro enterprises utilizing local online marketplace groups
title_fullStr The empowerment of Filipino micro enterprises utilizing local online marketplace groups
title_full_unstemmed The empowerment of Filipino micro enterprises utilizing local online marketplace groups
title_sort empowerment of filipino micro enterprises utilizing local online marketplace groups
publisher Animo Repository
publishDate 2023
url https://animorepository.dlsu.edu.ph/etdm_polsci/7
_version_ 1772834510980775936