Impact of attitude, subjective norms, perceived behavioral control, and the moderating effect of competencies to the intention of children to succeed in their family business

• Main Author: Hariramani, Patrick R.
• Format: text
• Published: Animo Repository 2021
• Subjects: Family-owned business enterprises; Success in business; Entrepreneurial and Small Business Operations
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9544
• Institution: De La Salle University

The purpose of this research is to study the impact of Attitude, Subjective Norms, Perceived Behavioral Control to the Intentions to Succeed in the Family Business while being Moderated by the Effect of Competencies. The data was gathered from November 2018 until March 2020. During the span of data gathering there was a total of 332 participants. Data was analyzed using R and Microsoft Excel. Based on the data analysis Attitude, Subjective Norm and Perceived Behavioral Control has a significant relationship to Intentions. In addition to this Personal Entrepreneurial Competencies moderates the relationship of the Independent variables to the Dependent variable. The study suggest that family business owner should integrate their children in their business during summer breaks in order for them to know the value and importance of the business. There are other suggestions as well that could increase the Subjective Norm and the Perceived Behavioral Control of an individual. Finally, in order to strengthen the intention of the children there should be interventions so that they will not change. These interventions may be coming from their respective families, friends, school, and government.