Exploring the product development and sales process of an embedded for-profit social enterprises in the growth lifecycle phase: A grounded theory approach

• Main Authors: Daradar, Denver Bingski D., Jimenez, Shieradel V.
• Format: text
• Published: Animo Repository 2020
• Subjects: Social entrepreneurship; Entrepreneurial and Small Business Operations
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9547
• Institution: De La Salle University

Social enterprises represent an organizational form that can potentially hold the key to solving many societal problems. With these organizations’ balancing acts of pursuing business sustainability while pursuing social missions, it is essential to look at what strategies might be employed to ensure these organizations succeed. This study examines one exploratory case to shed light on the strategies employed in the product development and sales process of a successful social enterprise, Messy Bessy. Results reveal that the organization does not seem to have formal processes for both product development and sales.