Looking good and sounding right: The role of visual aesthetics in sponsored selfies and how it is perceived by consumers

• Main Authors: Centeno, Jhana Louisse B., Mangampat, Gosh Cedric M., Merene, Janica Eloise
• Format: text
• Published: Animo Repository 2021
• Subjects: Internet marketing; Internet personalities; Selfies (Photography); Marketing; Social Media
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/10342
• Institution: De La Salle University

The emergence of social media has paved the way for new marketing tools to arrive. In recent days, social media marketing has been an essential part of any marketing campaign, especially when brands want to reach audiences and increase their brand awareness. This study investigates the role of visua...