Strategic social media management: A tool for global stakeholder engagement

• Main Authors: Aguilo, Jirah, Daradar, Denver Bingski D.
• Format: text
• Published: Animo Repository 2019
• Subjects: Social media—Management; Stakeholder management; Business; Social Media
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/11322
• Institution: De La Salle University

With a critical realist philosophy, the purpose of this research was to explain the causal mechanisms behind the use of strategic social media management for stakeholder engagement in a globalized context. It utilizes a critical realist case study methodology on Company A, a reseller of information...