Evaluation of cinema website

With internet becoming increasing frequent in our every day lives, using the world wide web to accomplish daily tasks has also become easier and more conveniant. However, with businesses turning to the World Wide Web as an alternative avenue for sales and advertisement, using usability of websites t...

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Bibliographic Details
Main Authors: Seva, Rosemary R., Wu, Jiajin, Yi, Xiao Li
Format: text
Published: Animo Repository 2006
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/9233
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Institution: De La Salle University
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Summary:With internet becoming increasing frequent in our every day lives, using the world wide web to accomplish daily tasks has also become easier and more conveniant. However, with businesses turning to the World Wide Web as an alternative avenue for sales and advertisement, using usability of websites to attract consumers have also become increasing important. This paper will discuss the usability of 4 similar websites offering cinema services in Singapore through results from user testing and heuristic evaluation.