Conjoint analysis as robust measure of stakeholders preferences of leadership: Evidence from the military service

• Main Author: Belandres, Easter B.
• Format: text
• Published: Animo Repository 2012
• Subjects: Command of troops; Leadership; Leadership Studies; Military and Veterans Studies
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9289
• Institution: De La Salle University

The study used conjoint analysis in determining the leadership preferences of the military service. The process of conjoint analysis in this study employed both qualitative and quantitative methods. The qualitative result shows that the ideal military leadership of the stakeholders is authentic, servant, transformational. and transactional leadership. These results were the basis in constructing the data gathering tool in the quantitative method, wherein the purpose of the quantitative method is to determine the average importance utility weight that the stakeholders attach to their preferences on military leadership and the trade-off that they made in identifying their preferences. Quantitative method reveals that the military stakeholders give a higher importance to military officers who carry out transformational, transactional servant, and authentic leadership, respectively. The respondents also traded off leadership styles to the other reasonably. The study proves that conjoint analysis is a robust measure of preferences and it offers a promising technique in determining the leadership preferences of the military stakeholders.