Weaving a wider spidersilk: Optimizing ads placement using web crawl data

• Main Authors: Caballa, Joel, Delariarte, Christian Angelo, Delgado, Kevynn P., Gerena, Norbert
• Format: text
• Published: Animo Repository 2021
• Subjects: Internet advertising; Web sites—Design; Computer Sciences
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/11127
• Institution: De La Salle University

This research was able to build a proof of concept for creating an algorithm that can extract commonalities between webpages through their links contained in the common crawl dataset. With this, the information on the level of similarity can be elevated to ads platforms where the webpages connecting...