A supposed ritualistic interaction in a frenzied setting: A conversation analysis

• Main Author: Pariña, Jose Cristina M.
• Format: text
• Published: Animo Repository 2009
• Subjects: Conversation analysis; Sociolinguistics; Language and culture; Anthropological Linguistics and Sociolinguistics; Linguistics; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/13533
• Institution: De La Salle University

The study is a conversational analysis of conversations inside of busy beauty salons, in order to unfold the phases or rituals that are embedded within. The study sought to answer the following questions: 1. What are the phases or stages that are embedded in beauty salon conversations?; 2. How does the setting affect the conversation in beauty salons?; and 3. Does the length of the conversation dictate the topic or context that occurs in relation to phases? In conducting the study, the descriptive-correlational method was used. Results show that firstly, there are three phases that are apparently always present. The phases are the following: The Acknowledgement Phase when the attendant acknowledges something, whether positive or negative, about the customer: The Suggestion Phase - when the attendant gives a suggestion which could enhance the physical aspect of the customer, and The Commercial Phase - the selling of products or other services of the salon to the customer. Secondly, the setting dictate the kind of topic in a conversation. It determines what is appropriate and what is not. And lastly, the length of the conversation between Attendants and Customers does not dictate a particular phase in beauty salon conversations as long as the phases are fulfilled.