Assessing the readiness and literacy of business majors in accepting and using the Internet and the World Wide Web in the classroom

• Main Author: Tolentino, Jeden O.
• Format: text
• Published: Animo Repository 2009
• Subjects: Technological literacy; Business students; Education, Higher—Effect of technological innovations on; Education; Educational Technology
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/12889
• Institution: De La Salle University

Due to the emergence of the Internet as an important business force, it is important to ensure that business majors of higher education institutions are both ready to accept and able to use the Internet in the classroom. This study measure the readiness of business majors in accepting the Internet and the World Wide Web in the classroom and determines their literacy in using these technologies in the classroom. To measure the readiness of business majors in accepting the Internet, an adapted Technology Acceptance Model (TAM) was employed. Then, to determine the literacy of business majors in using the Internet, the "SEARCH" framework proposed by Henry (2006) was applied. A sample of 111 business majors was used as subjects, and the results were analyzed empirically (using a binary response regression model) and qualitatively. Results indicate that sex is a significant predictor of students' Internet usage. These business majors were then formed into 32 groups, and it was found that they have a good grasp of the new literacies needed in using the Internet, specifically for research. This study sought to contribute to the expanding literature about the acceptance of information technology in everyday activities like those in the classroom.