Genre analysis of real estate print advertising in the Philippines

• Main Author: Poliquit, Aniano Jose C.
• Format: text
• Published: Animo Repository 2008
• Subjects: Discourse analysis; Advertising—Philippines; Applied Linguistics; Discourse and Text Linguistics; Linguistics; Social and Behavioral Sciences
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/12397
• Institution: De La Salle University

Advertising is a dynamic genre that interacts with various factors within its social, cultural, and part of economic milieu. Given the rapid changes occurring in the country's economy and culture, the current genre of print advertising in the local real estate industry is analyzed. In this stud...