What drives social entrepreneurial intentions? A look into the theory of planned behavior, personality, and grit

• Main Author: Aure, Patrick Adriel H.
• Format: text
• Published: Animo Repository 2017
• Subjects: Social entrepreneurship; Personality; Entrepreneurial and Small Business Operations
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/11965
• Institution: De La Salle University

The purpose of this paper is to build on the model of social entrepreneurial intentions (SEI) advanced by various authors (Ayop, Yap, Sapuan, & Rashid, 2013; Cavazos-Arroyo, Puente-Diaz, & Agarwal, 2016; Chipeta & Surujlal, 2016; Griffiths, Gundry, & Kickul, 2013; Hockerts, 2015, 2017; Mair & Noboa, 2006; Politis, Ketikidis, & Diamantidis, 2016; Rantanen & Toikko, 2013; Tiwari, Bhat, & Tikoria, 2017; Urban & Teise, 2015; Zeng, Zheng, & Lee, 2015). Although this study is anchored on the model of Hockerts and Ajzens's theory of planned behavior (Miles, 201), this study explored the effect of personality traits (Baldasaro, Shanahan, & Bauer, 2013; Cooper, Smillie, & Corr, 2010; Donnellan, Oswald, Baird, & Lucas, 2006; Goldberg, 1992) on SEI as studied by select authors (Irengun & Arikboga, 2015; Nga & Shamugananthan, 2010; Prieto, 2011). In addition, grit, which is a relatively new concept encompassing "passion and perseverance for long-term goals" (Duckworth, Peterson, Matthews, & Kelly, 2007), is studied in this research as well. Purposive sampling of 137 undergraduate business students in De La Salle University was commenced. Utilizing multiple regression analysis, five models were tested, and it was found that prior experience, social entrepreneurial self-efficacy, and perceived social support best predicted social entrepreneurial intentions. It is recommended for policy-makers and academic institutions to design development programs that expose students to managing and jumpstarting social enterprises side-by-side with mentorship. group learning, and learn-by-doing mechanisms. For future research, other theories and variables that extend understanding of social entrepreneurial intentions is crucial, as well as adding samples from various business schools for a more generalizable study.