Thinking what to tweet: A look at the marketing strategies through content analysis of selected academic libraries’ Twitter handles

• Main Authors: Franco, Harold T., Cauilan, Bob P., Bundalian, Jorge B.
• Format: text
• Published: Animo Repository 2017
• Subjects: Academic libraries—Internet marketing—Philippines; Twitter; Libraries and social media—Philippines; Library and Information Science
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/12553
• Institution: De La Salle University

In this age of smart phones and internet, having a social media account seem to be a necessity rather than a choice. The perks that it can offer – real-time and seamless communication along with fast and up to date information to worldwide happenings, celebrities, product and something of invaluable...