An integrated multi-criteria decision analysis and structural equation modeling application for the attributes influencing the customer’s satisfaction and trust in e-commerce applications

An integrated multi-criteria decision analysis and structural equation modeling application for the attributes influencing the customer’s satisfaction and trust in e-commerce applications

Since the COVID-19 pandemic has forced most industries to embrace an online platform utilizing technological breakthroughs, it has significantly impacted our daily lives. Businesses that use marketplaces to sell and trade products to customers while increasing their participation through online shop...

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Bibliographic Details
Main Authors: Jou, Yung-Tsan, Saflor, Carmine Sheena R., Mariñas, Klint Allen A., Manzano, Hannah Maurene, Uminga, John Mark, Verde, Nicole Angela, Dela Fuente, Ginber
Format: text
Published: Animo Repository 2024
Subjects:
Multi-sided platform businesses
Electronic commerce
Consumer satisfaction
E-Commerce
Marketing
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/13795
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Institution: De La Salle University

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https://animorepository.dlsu.edu.ph/faculty_research/13795

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