Analyzing the nonlinear pricing strategy of Cibo using an adverse selection game theory model

• 主要作者: Lim, Dickson A.
• 格式: text
• 出版: Animo Repository 2012
• 主題: Nonlinear pricing; Restaurant management; Adverse selection (Insurance); Game theory; Economics
• 在線閱讀: https://animorepository.dlsu.edu.ph/faculty_research/1432
• 機構: De La Salle University

With the inability of Cibo to correctly identify their patrons of which segment or type they are, a nonlinear pricing scheme was developed by the restaurant in the form the La Familia option. The La Familia option is a price discrimination strategy that attempts to extract surplus from either segmen...