Modeling rational, psychological, and social behavior toward diffusion of new technology using agent-based simulation: The case of the public utility jeepney (PUJ) fleet in Metro Manila

In most developing countries, over-aged vehicles play a significant role in energy demand and air pollution, which make the transportation sector a suitable choice for investigating opportunities to mitigate climate change. Apparently, people heterogeneity, social influence, and network configuratio...

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Main Authors: Ahanchian, Mohammad, Biona, Jose Bienvenido Manuel
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Published: Animo Repository 2017
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/1490
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spelling oai:animorepository.dlsu.edu.ph:faculty_research-24892021-06-30T00:08:01Z Modeling rational, psychological, and social behavior toward diffusion of new technology using agent-based simulation: The case of the public utility jeepney (PUJ) fleet in Metro Manila Ahanchian, Mohammad Biona, Jose Bienvenido Manuel In most developing countries, over-aged vehicles play a significant role in energy demand and air pollution, which make the transportation sector a suitable choice for investigating opportunities to mitigate climate change. Apparently, people heterogeneity, social influence, and network configuration affect diffusion of innovation. This study presents an agent-based model (ABM) to simulate the rational decision-making, psychological behavior, and social interaction of people to explore their reaction to policy scenarios toward adopting technological changes over time. The aim of model is to assist policymakers for energy and environmental policy design based on consumers’ behavior. The jeepney owners in the old public utility jeepney (PUJ) fleet in Metro Manila are chosen as case study to prove the applicability of the model. The results show that rational, psychological, and social interaction of owners could not lead to diffusion of technology without intervention of policy instruments. However, by implementing incentive-based policies, the entire jeepney fleet could be renovated before the end of simulation horizon and the government could launch a 5-year plan to combat pollution of the fleet. The model could be applied to evaluate and prioritize strategies for reducing the future energy requirements and emissions in other fleets and regions. © 2017, © The Author(s) 2017. 2017-08-01T07:00:00Z text text/html https://animorepository.dlsu.edu.ph/faculty_research/1490 https://animorepository.dlsu.edu.ph/context/faculty_research/article/2489/type/native/viewcontent Faculty Research Work Animo Repository Transportation—Technological innovations--Philippines Jeep automobile--Philippines Air—Pollution--Philippines Mechanical Engineering
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic Transportation—Technological innovations--Philippines
Jeep automobile--Philippines
Air—Pollution--Philippines
Mechanical Engineering
spellingShingle Transportation—Technological innovations--Philippines
Jeep automobile--Philippines
Air—Pollution--Philippines
Mechanical Engineering
Ahanchian, Mohammad
Biona, Jose Bienvenido Manuel
Modeling rational, psychological, and social behavior toward diffusion of new technology using agent-based simulation: The case of the public utility jeepney (PUJ) fleet in Metro Manila
description In most developing countries, over-aged vehicles play a significant role in energy demand and air pollution, which make the transportation sector a suitable choice for investigating opportunities to mitigate climate change. Apparently, people heterogeneity, social influence, and network configuration affect diffusion of innovation. This study presents an agent-based model (ABM) to simulate the rational decision-making, psychological behavior, and social interaction of people to explore their reaction to policy scenarios toward adopting technological changes over time. The aim of model is to assist policymakers for energy and environmental policy design based on consumers’ behavior. The jeepney owners in the old public utility jeepney (PUJ) fleet in Metro Manila are chosen as case study to prove the applicability of the model. The results show that rational, psychological, and social interaction of owners could not lead to diffusion of technology without intervention of policy instruments. However, by implementing incentive-based policies, the entire jeepney fleet could be renovated before the end of simulation horizon and the government could launch a 5-year plan to combat pollution of the fleet. The model could be applied to evaluate and prioritize strategies for reducing the future energy requirements and emissions in other fleets and regions. © 2017, © The Author(s) 2017.
format text
author Ahanchian, Mohammad
Biona, Jose Bienvenido Manuel
author_facet Ahanchian, Mohammad
Biona, Jose Bienvenido Manuel
author_sort Ahanchian, Mohammad
title Modeling rational, psychological, and social behavior toward diffusion of new technology using agent-based simulation: The case of the public utility jeepney (PUJ) fleet in Metro Manila
title_short Modeling rational, psychological, and social behavior toward diffusion of new technology using agent-based simulation: The case of the public utility jeepney (PUJ) fleet in Metro Manila
title_full Modeling rational, psychological, and social behavior toward diffusion of new technology using agent-based simulation: The case of the public utility jeepney (PUJ) fleet in Metro Manila
title_fullStr Modeling rational, psychological, and social behavior toward diffusion of new technology using agent-based simulation: The case of the public utility jeepney (PUJ) fleet in Metro Manila
title_full_unstemmed Modeling rational, psychological, and social behavior toward diffusion of new technology using agent-based simulation: The case of the public utility jeepney (PUJ) fleet in Metro Manila
title_sort modeling rational, psychological, and social behavior toward diffusion of new technology using agent-based simulation: the case of the public utility jeepney (puj) fleet in metro manila
publisher Animo Repository
publishDate 2017
url https://animorepository.dlsu.edu.ph/faculty_research/1490
https://animorepository.dlsu.edu.ph/context/faculty_research/article/2489/type/native/viewcontent
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