Hybridities and awkward constructions in Philippine locavorism: Reframing global-local dynamics through assemblage thinking

In the last six years, there has been an emergence of food retail establishments that claim to advocate and practice locavorism in Manila, capital of the Philippines. Based on three years of field research and new media analysis, we observed that the Manila adaptation of locavorism has striking simi...

Full description

Saved in:
Bibliographic Details
Main Authors: Montefrio, Marvin Joseph F., De Chavez, Jeremy C., Contreras, Antonio P., Erasga, Dennis S.
Format: text
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/1982
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University
id oai:animorepository.dlsu.edu.ph:faculty_research-2981
record_format eprints
spelling oai:animorepository.dlsu.edu.ph:faculty_research-29812021-08-07T01:21:38Z Hybridities and awkward constructions in Philippine locavorism: Reframing global-local dynamics through assemblage thinking Montefrio, Marvin Joseph F. De Chavez, Jeremy C. Contreras, Antonio P. Erasga, Dennis S. In the last six years, there has been an emergence of food retail establishments that claim to advocate and practice locavorism in Manila, capital of the Philippines. Based on three years of field research and new media analysis, we observed that the Manila adaptation of locavorism has striking similarities to and notable differences from its Western cognates, manifesting as complex amalgamations of local-global discourses and materialities. We examine this articulation as an “assemblage” that manifests as hybridities, a product of the combination of Filipino and Western discursive elements and material practices, and as “awkward constructions”, a combination of disengaged consumers, haphazard combinations of local and imported ingredients, and exclusionary consumer spaces. In this distinctive formation, culinary bricoleurs–restaurant owners and chefs–“make do”, rearrange and experiment with a variety of discursive and material components available from the local and the global to create a largely fragmented and messy local food enterprise. We attribute the contingence of this assemblage to the colonial history and post-colonial conditions of the Philippines, where associated power dynamics have shaped locavorism subjects as they negotiate the continued influence of Western culinary culture and navigate the competitive world of food business. © 2020, © 2020 Association for the Study of Food and Society. 2020-03-14T07:00:00Z text https://animorepository.dlsu.edu.ph/faculty_research/1982 Faculty Research Work Animo Repository Cooking, Philippine Local foods--Philippines Food habits--Philippines Flavor Social and Behavioral Sciences South and Southeast Asian Languages and Societies
institution De La Salle University
building De La Salle University Library
continent Asia
country Philippines
Philippines
content_provider De La Salle University Library
collection DLSU Institutional Repository
topic Cooking, Philippine
Local foods--Philippines
Food habits--Philippines
Flavor
Social and Behavioral Sciences
South and Southeast Asian Languages and Societies
spellingShingle Cooking, Philippine
Local foods--Philippines
Food habits--Philippines
Flavor
Social and Behavioral Sciences
South and Southeast Asian Languages and Societies
Montefrio, Marvin Joseph F.
De Chavez, Jeremy C.
Contreras, Antonio P.
Erasga, Dennis S.
Hybridities and awkward constructions in Philippine locavorism: Reframing global-local dynamics through assemblage thinking
description In the last six years, there has been an emergence of food retail establishments that claim to advocate and practice locavorism in Manila, capital of the Philippines. Based on three years of field research and new media analysis, we observed that the Manila adaptation of locavorism has striking similarities to and notable differences from its Western cognates, manifesting as complex amalgamations of local-global discourses and materialities. We examine this articulation as an “assemblage” that manifests as hybridities, a product of the combination of Filipino and Western discursive elements and material practices, and as “awkward constructions”, a combination of disengaged consumers, haphazard combinations of local and imported ingredients, and exclusionary consumer spaces. In this distinctive formation, culinary bricoleurs–restaurant owners and chefs–“make do”, rearrange and experiment with a variety of discursive and material components available from the local and the global to create a largely fragmented and messy local food enterprise. We attribute the contingence of this assemblage to the colonial history and post-colonial conditions of the Philippines, where associated power dynamics have shaped locavorism subjects as they negotiate the continued influence of Western culinary culture and navigate the competitive world of food business. © 2020, © 2020 Association for the Study of Food and Society.
format text
author Montefrio, Marvin Joseph F.
De Chavez, Jeremy C.
Contreras, Antonio P.
Erasga, Dennis S.
author_facet Montefrio, Marvin Joseph F.
De Chavez, Jeremy C.
Contreras, Antonio P.
Erasga, Dennis S.
author_sort Montefrio, Marvin Joseph F.
title Hybridities and awkward constructions in Philippine locavorism: Reframing global-local dynamics through assemblage thinking
title_short Hybridities and awkward constructions in Philippine locavorism: Reframing global-local dynamics through assemblage thinking
title_full Hybridities and awkward constructions in Philippine locavorism: Reframing global-local dynamics through assemblage thinking
title_fullStr Hybridities and awkward constructions in Philippine locavorism: Reframing global-local dynamics through assemblage thinking
title_full_unstemmed Hybridities and awkward constructions in Philippine locavorism: Reframing global-local dynamics through assemblage thinking
title_sort hybridities and awkward constructions in philippine locavorism: reframing global-local dynamics through assemblage thinking
publisher Animo Repository
publishDate 2020
url https://animorepository.dlsu.edu.ph/faculty_research/1982
_version_ 1707787069056614400