Benchmarking the home pages of the top multinational manufacturing corporations in the Philippines

• Main Author: Tolentino, Jeden O.
• Format: text
• Published: Animo Repository 2008
• Subjects: Manufacturing industries > Philippines > Computer network resources; Web sites > Philippines; Business Administration, Management, and Operations; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/2166; https://animorepository.dlsu.edu.ph/context/faculty_research/article/3165/type/native/viewcontent
• Institution: De La Salle University

In the information age, having a presence on the World Wide Web is critical for firms to establish and maintain competitive advantage. This study evaluated the Web presence of the top multinational manufacturing corporations in the Philippines. A sample of 70 Web sites of companies in BusinessWorld&...