Using a hybrid method to evaluate service innovation in the hotel industry

• Main Authors: Tseng, Ming Lang, Lin, Yuan Hsu, Lim, Ming K., Teehankee, Benito L.
• Format: text
• Published: Animo Repository 2015
• Subjects: Hotel management—Evaluation; Choquet theory; Fuzzy sets; Hospitality Administration and Management; Operations Research, Systems Engineering and Industrial Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/2673
• Institution: De La Salle University

This study develops a hybrid method to improve selection decision making in service innovation. Because criteria for customer perceptions tend to be vague and conflicting, the process of evaluating perceptions (qualitative scale) and operational data (quantitative scale) should be combined. This stu...