Knowledge acquisition and revision using neural networks: An application to a cross-national study of brand image perception

• Main Authors: Setiono, Rudy, Pan, Shan Ling, Hsieh, Ming Huei, Azcarraga, Arnulfo P.
• Format: text
• Published: Animo Repository 2006
• Subjects: Knowledge acquisition (Expert systems); Brand name products; Neural networks (Computer science); Software Engineering
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/3384
• Institution: De La Salle University

A three-tier knowledge management approach is proposed in the context of a cross-national study of car brand and corporate image perceptions. The approach consists of knowledge acquisition, transfer and revision using neural networks. We investigate how knowledge acquired by a neural network from on...