Beyond “likes”: An assessment of user engagement in Facebook among Philippine academic libraries

• Main Author: Peñaflor, Janice D.C.
• Format: text
• Published: Animo Repository 2018
• Subjects: Facebook (Electronic resource); Academic libraries—Public relations > Philippines; Library and Information Science
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/3843
• Institution: De La Salle University

Purpose: The purpose of this paper is to examine the performance of the academic libraries’ Facebook pages in relation to the type of content they provide and the user engagement they generate. Design/methodology/approach: Facebook pages of ten university libraries in the Philippines were analyzed f...