Building on DLSU's brand and reputation through email marketing: DLSU connect: Materials development report

• Main Author: Acuña, Anne Nerissa A.
• Format: text
• Published: Animo Repository 2022
• Subjects: Electronic newsletters; DLSU Connect (Newsletter); Electronic mail marketing; Advertising and Promotion Management
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/5418
• Institution: De La Salle University

This paper discusses the new initiative of the Office for Strategic Communications of De La Salle University called DLSU connect. DLSU connect is an HTML-based email newsletter aimed to address the growing need to establish constant communication with the university’s alumni, as well as academic and...