Building on DLSU's brand and reputation through email marketing: DLSU connect: Materials development report

• 主要作者: Acuña, Anne Nerissa A.
• 格式: text
• 出版: Animo Repository 2022
• 主題: Electronic newsletters; DLSU Connect (Newsletter); Electronic mail marketing; Advertising and Promotion Management
• 在線閱讀: https://animorepository.dlsu.edu.ph/faculty_research/5418

This paper discusses the new initiative of the Office for Strategic Communications of De La Salle University called DLSU connect. DLSU connect is an HTML-based email newsletter aimed to address the growing need to establish constant communication with the university’s alumni, as well as academic and...