The rise and fall of the Pacquiao effect: Contrastive priming effects on national identification

• Main Author: Galang, Adrianne John R.
• Format: text
• Published: Animo Repository 2022
• Subjects: Identification (Psychology); Priming (Psychology); National characteristics, Philippine; Social Psychology
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/6264
• Institution: De La Salle University

We demonstrate in a series of field and controlled experiments that assimilative and contrastive priming effects as predicted by the situated inference model (Loersch and Payned 2011) and by social judgment theory (M. Sherif and Hovland 1961) can be observed in the pattern of self-concept change in...