Sm Prime Holdings, Inc.: Malling as a way of life

Malling has become a way of life in the Philippines with the advent of malls mushrooming in the nation. Filipinos have shifted from strolling in open parks and leisure areas to spending their weekends and even their weekdays inside malls. In this regard, SM Prime Holdings, Inc. played a significant...

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Bibliographic Details
Main Authors: Garcia, Leonardo R., Jr., Esguerra, Renato S.
Format: text
Published: Animo Repository 2003
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Online Access:https://animorepository.dlsu.edu.ph/faculty_research/6090
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Institution: De La Salle University
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Summary:Malling has become a way of life in the Philippines with the advent of malls mushrooming in the nation. Filipinos have shifted from strolling in open parks and leisure areas to spending their weekends and even their weekdays inside malls. In this regard, SM Prime Holdings, Inc. played a significant role in this change in lifestyle habits of Filipinos because of its strategic move to establish big malls in Metro Manila and in key areas in the country. The company’s vision to establish the biggest mall in Asia—the Mall of Asia—will further assert its status as Asia’s “best-run company in the Philippines.”