The viewing habits and advertising preferences of the Koreanovela audience

The viewing habits and advertising preferences of the Koreanovela audience

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Bibliographic Details
Main Author:	Garcia, Leonardo R., Jr.
Format:	text
Published:	Animo Repository 2008
Subjects:	Television viewers—Philippines—Psychology Television commercials—Philippines Television soap operas—Philippines Television soap operas—Korea Advertising and Promotion Management Marketing Social and Behavioral Sciences
Online Access:	https://animorepository.dlsu.edu.ph/faculty_research/6080
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	De La Salle University

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