Adoption of online banking in Manila: What the commercial banks should learn to be competitive

• Main Author: Lim, Edralin C.
• Format: text
• Published: Animo Repository 2013
• Subjects: Internet banking—Philippines; Finance and Financial Management; Technology and Innovation
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/6720
• Institution: De La Salle University

The researcher conducted a survey consisting of 200 online banking users and non-users in Manila. The sample represented the profile of the respondents based on gender, age, civil status and education. This research examined which factors affected the acceptance of online banking in the Philippines and used factor analysis and multiple regression analysis to study the relationship. The results of the study showed that determinants such as perceived usefulness and perceived easy to use positively affected the intent to use online banking. This research recommended that learning the determinants affecting the intention to use online banking is important to the commercial banks to make them competitive in the banking industry.