Study on the impacts of online shopping values, web atmospheric cues, and electronic word-of-mouth on young millennials’ repurchase intention

• Main Authors: Acosta, Ryan E., Bautista, Reynaldo A., Jr.
• Format: text
• Published: Animo Repository 2021
• Subjects: Consumer behavior; Consumers—Attitudes; Willingness to pay; E-Commerce; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/8681
• Institution: De La Salle University

Due to the advent of technology, the internet, and the recent crisis brought about by the COVID-19 pandemic, substantial growth in the Philippine E-Commerce Industry has become very evident; where it has changed the way individuals buy and sell their products and services. With these exponential cha...