Sales​ ​promotion​ ​finals:​ ​Oppo

• Main Authors: Anillo, Marie Rose, Butiong, Jennica Ann, De los Santos, Karl, Garcia, Ybarra, Pabalan, Jaime Miguel G.
• Format: text
• Published: Animo Repository 2017
• Subjects: Smartphones—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9346
• Institution: De La Salle University

For the last 10 years, while innovating mobile photography technology breakthroughs, OPPO has been focusing on manufacturing camera phones. They started the era of selfie beautification and was the first brand to launch smartphones with high megapixel cameras. OPPO ventured into providing excellent smartphone photography experience to over 200 million young people around the world. The continuous year on year growth of the smartphone industry in the Philippines makes it a thriving and growing business. The rise of OPPO further affirmed the importance of combining an expansive sales and distribution approach with strong marketing and advertising strategies to capture consumers. Along with the availability of low cost smartphones, the growing number of Filipinos relying on smartphones as their primary digital device for photography, communication, and connection gives OPPO the OPPOrtunity to boost sales within the Philippine market. Considering that the Philippines is the “Selfie Capital of the World” according to TIME magazine, the demand of having a good mobile phone is important. The Filipino people’s naturally exuberant attitude towards life means a constant sharing of enthusiasm particularly on beautiful travel destinations and fun times with friends. This serves as a motivation for selfies which the Filipinos are abundant. The OPPO F5 meets the primary need of the Filipino market for a smartphone in terms of functionality and price point. Thus, it gives OPPO the OPPOrtunity to be one of the local market leaders in the mobile phone industry. This campaign aims to reposition the sales promotion efforts of OPPO to further boost sales and build customer loyalty through attractive consumer and trade promotions.