Smirnoff vodka

• Main Authors: Abaya, Mei, Carpio, DanDan, Pabalan, Jaime Miguel G., Pilar, Chen
• Format: text
• Published: Animo Repository 2017
• Subjects: Alcoholic beverages—Marketing; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9347
• Institution: De La Salle University

Smirnoff is one of the flagship brands of Diageo, a multinational alcoholic beverages company based in England. With the hopes of penetrating the Philippine market, Smirnoff is currently behind top-players that are mostly local brands that are cheaper and more popular. The main objectives of this st...