Trends in electronic commerce among selected companies in Metro Manila, Philippines

• Main Author: Ong, Harvey T.
• Format: text
• Published: Animo Repository 2013
• Subjects: Electronic commerce—Philippines—Metro Manila; E-Commerce
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/8862
• Institution: De La Salle University

Many companies in Metro Manila are facing business pressures right now, and one of the their organizational responses is by adapting E-Commerce. The objective of the study is to identify and describe the types of E-Commerce used by the selected top corporations in Metro Manila, and determine their perceived advantages and disadvantages of using it. This study can increase the awareness of information society regarding the trends in E-­Commerce. The research design used was descriptive. The data gathered from the respondent companies through survey and interview will be used for discussion and analysis. Based on the data gathered from 50 company respondents, the proponent found out that majority (84%) of E-Commerce is Business-to-business (B2B). Next highest (48%) is Business to Consumer (B2C). Rank number three (40%) mentioned that they are adapting Business to Employee (B2E) and E-government (EGOV). While 30% of the respondents are using Consumer to Consumer (C2C). And only 24 respondents mentioned Mobile Commerce (MCOMM). Based on proponent's observation, E-Commerce is divided into different major types, it was applied by the companies depending on their needs and usage, and it offers many benefits to organizations and consumers. The result shows that perceived advantages were definitely more than the perceived disadvantages.