Factors that contribute to the successful set-up of a digital business in the Philippines: A case study analysis

• Main Authors: Javellana, Gabriel, Daradar, Denver Bingski D.
• Format: text
• Published: Animo Repository 2019
• Subjects: Electronic commerce—Philippines; Business; E-Commerce
• Online Access: https://animorepository.dlsu.edu.ph/faculty_research/9469
• Institution: De La Salle University

This research project explores the various factors that contribute to a successful set-up of a Digital Business in the Philippines. The research employs a Case Study Method, under a Positivist Philosophy. The factors studied were adopted from Dessyana and Dwi Riyanti (2017), Groenewegen and Langen, (2012), Song et al. (2007), Hampel-Milagrosa, Loewe and Reeg (2015), Zaheer (2015). These factors include: Innovation, Entrepreneurial Self-Efficacy, Products, Consumers, Financial Aspect, and The Background of the Entrepreneur, with the latter four factors being classified as “Other Factors.” Through the in-depth interviews with three (3) different entrepreneurs/managers, this study was able to confirm the mentioned factors prior were an influence towards their successful set-up and subsequent management of their respective digital business. Such insights were obtained through a rigorous use of using Individual-level Logic Modeling, Pattern Matching, and Cross-Case Analysis (Yin, 2014) to determine the common themes and possible new insights when compared to the research’s Conceptual Framework from the in-depth individual interviews. The result is that all indicated factors are consistent in the context of the Philippines towards the supported literature and are present for a new digital business formation.