An ASEAN Digital Single Market: Boosting the Aspiration for a Single Market in the Digital Era

• Main Author: Pena, Paul John M.
• Format: text
• Published: Animo Repository 2019
• Subjects: ASEAN; digitalization; digital trade; digital transformation; regional integration; single market; Information Literacy; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/res_aki/33; https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1029&context=res_aki
• Institution: De La Salle University

Advancements in information and communications technologies have changed the way individuals, firms, and nations create and exchange value across borders. Value comes in the form of goods, services, information, and data, but may also include talent, capital, ideas, and even culture. Southeast Asia is a thriving digital economy with the prospect of becoming a US$200B economy by 2025. However, new forms of protectionist measures arise, which may impede the free flow of value within the region. An aspirational digital single market concept and the changing dynamics of digital trade are explored. A digital economic integration framework that is interoperable, inclusive, and agile is proposed to address both barriers to the creation of an ASEAN digital single market. Requisite conditions for policy solutions are identified, and an empowered digital transformation board with the task of leading the change agenda is proposed as a critical governance enabler across the region.