Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS)
Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah
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| Language: | English |
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Tanjung Malim
2021
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| Language: | English |
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oai:ir.upsi.edu.my:82392022-11-08 https://ir.upsi.edu.my/detailsg.php?det=8239 Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) Omar, Nor Asiah N/A Tanjung Malim 2021 article text eng https://ir.upsi.edu.my/detailsg.php?det=8239 closedAccess Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah |
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Universiti Pendidikan Sultan Idris |
| building |
UPSI Library |
| collection |
Institutional Repository |
| continent |
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| country |
Malaysia |
| content_provider |
Universiti Pendidikan Sultan Idris |
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| language |
English |
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| spellingShingle |
N/A Omar, Nor Asiah Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) |
| description |
Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) by Omar, Nor Asiah |
| format |
article |
| author |
Omar, Nor Asiah |
| author_facet |
Omar, Nor Asiah |
| author_sort |
Omar, Nor Asiah |
| title |
Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) |
| title_short |
Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) |
| title_full |
Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) |
| title_fullStr |
Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) |
| title_full_unstemmed |
Perceived retailer innovativeness and brand equity: mediation of consumer engagement (SCOPUS) |
| title_sort |
perceived retailer innovativeness and brand equity: mediation of consumer engagement (scopus) |
| publisher |
Tanjung Malim |
| publishDate |
2021 |
| url |
https://ir.upsi.edu.my/detailsg.php?det=8239 https://ir.upsi.edu.my/detailsg.php?det=8239 |
| _version_ |
1753790222947057664 |