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Research on value cocreation with customers is considerable, yet questions remain regarding whether and how to engage frontline employees (FLEs) in such efforts. Adopting the ability�motivation�opportunity perspective, we conceptualize service firms� interaction capabilities as ability, employ...

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Bibliographic Details
Main Authors: Amin, M., Chan, K.W., Shamim, A., Ghazali, Z.B., Lai, F.-W.
Format: Article
Published: Routledge 2022
Online Access:http://scholars.utp.edu.my/id/eprint/33922/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85129138113&doi=10.1080%2f02642069.2022.2056164&partnerID=40&md5=0b407fd407fa161c6e50bcbb08b04626
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Institution: Universiti Teknologi Petronas

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