Do online reviews help? The contingent effect of perceived crowdedness and gender for restaurant selection
Purpose: This paper aims to investigate the impact of perceived usefulness of online reviews and crowd cues on restaurant selection. In addition, the authors also examine the moderating role of perceived crowding and gender in this process. Design/methodology/approach: The proposed hypotheses were t...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Publishing
2022
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| Online Access: | http://scholars.utp.edu.my/id/eprint/33935/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137437920&doi=10.1108%2fEMJB-04-2022-0077&partnerID=40&md5=7c054f7a557c0bb3066852ebc0cdac31 |
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| Institution: | Universiti Teknologi Petronas |