Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

Videogames-as-a-service: How does in-game value co-creation enhance premium gaming co-creation experience for players?

The games as a service model have enabled game developers to reach worldwide audiences and regard games as services rather than products, opening up new avenues to establish value propositions. Freemium�premium gaming models of value co-creation have been studied in the past. Fostering the convers...

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Bibliographic Details
Main Authors: Hussain, A., Abid, M.F., Shamim, A., Ting, D.H., Toha, M.A.
Format: Article
Published: 2023
Online Access:http://scholars.utp.edu.my/id/eprint/34238/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137650616&doi=10.1016%2fj.jretconser.2022.103128&partnerID=40&md5=a01d816c278ba407f22846e92839cb6d
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Institution: Universiti Teknologi Petronas

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http://scholars.utp.edu.my/id/eprint/34238/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85137650616&doi=10.1016%2fj.jretconser.2022.103128&partnerID=40&md5=a01d816c278ba407f22846e92839cb6d

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