Investigating the impact of social media images� value, consumer engagement, and involvement on eWOM of a tourism destination: A transmittal mediation approach

• Main Authors: Abbasi, A.Z., Tsiotsou, R.H., Hussain, K., Rather, R.A., Ting, D.H.
• Format: Article
• Published: Elsevier Ltd 2023
• Online Access: http://scholars.utp.edu.my/id/eprint/34302/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85144461922&doi=10.1016%2fj.jretconser.2022.103231&partnerID=40&md5=d1e369eca464f2de60c8277be00965b0
• Institution: Universiti Teknologi Petronas

Tourism organizations use social media to promote their destinations and attract new customers. However, there is a challenge in how tourism organizations can choose or create social media images to successfully attract consumers' attention, induce their engagement with the destination, and mot...