Transforming strategies in the digital era: The role of social media in customer value analysis and crisis management for tourism firms

Transforming strategies in the digital era: The role of social media in customer value analysis and crisis management for tourism firms

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Bibliographic Details
Main Authors: Rehman, Hafiz Mudassir, Amin, Aamir, Rehman, Mobashar, Nematova, Gulshan, Shamim, Amjad, Hossain, Md Billal
Format: Article
Published: 2023
Online Access:http://scholars.utp.edu.my/id/eprint/37697/
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Institution: Universiti Teknologi Petronas
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