Integrating the commitment-trust theory to gauge customers loyalty in riding services
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Taylor & Francis
2023
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| Online Access: | http://scholars.utp.edu.my/id/eprint/37701/ |
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oai:scholars.utp.edu.my:377012023-10-20T02:04:38Z http://scholars.utp.edu.my/id/eprint/37701/ Integrating the commitment-trust theory to gauge customers loyalty in riding services Abid, Muhammad Farrukh Siddique, Junaid Gulzar, Amir Shamim, Amjad Dar, Imran Bashir Zafar, Aimen Taylor & Francis 2023 Article NonPeerReviewed Abid, Muhammad Farrukh and Siddique, Junaid and Gulzar, Amir and Shamim, Amjad and Dar, Imran Bashir and Zafar, Aimen (2023) Integrating the commitment-trust theory to gauge customers loyalty in riding services. Journal of Promotion Management, 29 (3). pp. 305-337. |
| institution |
Universiti Teknologi Petronas |
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UTP Resource Centre |
| collection |
Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Teknologi Petronas |
| content_source |
UTP Institutional Repository |
| url_provider |
http://eprints.utp.edu.my/ |
| format |
Article |
| author |
Abid, Muhammad Farrukh Siddique, Junaid Gulzar, Amir Shamim, Amjad Dar, Imran Bashir Zafar, Aimen |
| spellingShingle |
Abid, Muhammad Farrukh Siddique, Junaid Gulzar, Amir Shamim, Amjad Dar, Imran Bashir Zafar, Aimen Integrating the commitment-trust theory to gauge customers loyalty in riding services |
| author_facet |
Abid, Muhammad Farrukh Siddique, Junaid Gulzar, Amir Shamim, Amjad Dar, Imran Bashir Zafar, Aimen |
| author_sort |
Abid, Muhammad Farrukh |
| title |
Integrating the commitment-trust theory to gauge customers loyalty in riding services |
| title_short |
Integrating the commitment-trust theory to gauge customers loyalty in riding services |
| title_full |
Integrating the commitment-trust theory to gauge customers loyalty in riding services |
| title_fullStr |
Integrating the commitment-trust theory to gauge customers loyalty in riding services |
| title_full_unstemmed |
Integrating the commitment-trust theory to gauge customers loyalty in riding services |
| title_sort |
integrating the commitment-trust theory to gauge customers loyalty in riding services |
| publisher |
Taylor & Francis |
| publishDate |
2023 |
| url |
http://scholars.utp.edu.my/id/eprint/37701/ |
| _version_ |
1781707945501786112 |