The hope and hype of neuromarketing: a bibliometric analysis

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Bibliographic Details
Main Authors: Siddique, Junaid, Shamim, Amjad, Nawaz, Muhammad, Abid, Muhammad Farrukh
Format: Article
Published: Emerald Publishing Limited 2023
Online Access:http://scholars.utp.edu.my/id/eprint/37704/
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Institution: Universiti Teknologi Petronas