Perceived Value of Images Carrying Tourism Location Information on Social Media and Customer Brand Engagement

• Main Authors: Hussain, K., Abbasi, A.Z., Khwaja, M.G., Hussain, A., Hooi, T.D.
• Format: Book
• Published: Apple Academic Press 2023
• Online Access: http://scholars.utp.edu.my/id/eprint/37728/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173873492&doi=10.1201%2f9781003336228-6&partnerID=40&md5=bcb859478701a9972aba6fb8ceda3587
• Institution: Universiti Teknologi Petronas

In this study, we aim to study the factors that affect the perceived value of images carrying the details of tourist locations posted on social networking sites (SNSs) and its effect on customer brand engagement in tourist locations. To empirically test the study model, we collected the data from 15...