The UTAUT Model Explaining Intentions to Use Telemedicine Among Thai People During the COVID-19 Pandemic: A Qualitative Study in Krabi, Thailand

• Main Authors: Limna, Pongsakorn, Siripipatthanakul, Supaprawat, Siripipattanakul, Sutithep, Auttawechasakoon, Pichakoon
• Format: Journal
• Language: English
• Published: 2023
• Online Access: http://ur.aeu.edu.my/1163/1/The%20UTAUT%20Model%20Explaining%20Intentions%20to%20Use%20Telemedicine%20Among%20Thai%20People%20During%20the%20COVID-19%20Pandemic%20A%20Qualitative%20Study%20in%20Krabi%2C%20Thailand..pdf; http://ur.aeu.edu.my/1163/
• Institution: Asia e University

This study aims to explain the influence of the unified theory of acceptance and use of technology (UTAUT) model on individuals’ intentions to use telemedicine among people in Krabi, Thailand, during the COVID-19 pandemic. The qualitative approach was used as a research strategy. In-depth interviews...