FRONTLINE EMPLOYEE VALUE CO-CREATION BEHAVIOUR IN SERVICE INTERACTION: ROLE OF INTERACTIONAL CAPABILITIES AND MOTIVATION TO CO-CREATE

Value Co-Creation (VCC) is an emerging concept that has vast applications in theory and practice. Though previous research has provided enough insights on the customers' role in VCC, relatively less research exists on frontline employees' (FLEs) perspective. By taking the FLEs perspective,...

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Bibliographic Details
Main Author: MUHAMMAD, AMIN
Format: Thesis
Language:English
Published: 2021
Subjects:
Online Access:http://utpedia.utp.edu.my/id/eprint/20733/1/Muhammad%20Amin_17003551.pdf
http://utpedia.utp.edu.my/id/eprint/20733/
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Institution: Universiti Teknologi Petronas
Language: English