Business and human development in the base of the pyramid: Exploring challenges and opportunities with market heat maps

• Main Authors: Acosta, Pablo, Kim, Namsuk, Melzer, Illana, Mendoza, Ronald U, Thelen, Nina
• Format: text
• Published: Archīum Ateneo 2011
• Subjects: Human development; Market access; Millennium Development Goals (MDGs); Base of the pyramid (BOP); Public Affairs, Public Policy and Public Administration
• Online Access: https://archium.ateneo.edu/asog-pubs/124; https://www.sciencedirect.com/science/article/abs/pii/S1090951610000325
• Institution: Ateneo De Manila University

Roughly a little under half of the world's population is mired in poverty, most in the developing world—about 3 billion people constitute the global base of the economic pyramid. Building on earlier work by Banerjee and Duflo (2007), this paper uses survey data from three countries in order to...