Unmasking the 'New Normal' and the 'Vernacular of the Veracious' during a Pandemic
This paper argues that the deployment of a figurative language like the phrase “new normal” and many other verbal formulations during a pandemic is a form of power and control by political leaders. This deployment is calculated and calculating as it is meant to condition the minds of the masses...
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| Format: | text |
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Archīum Ateneo
2024
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| Online Access: | https://archium.ateneo.edu/budhi/vol25/iss1/3 https://archium.ateneo.edu/context/budhi/article/1501/viewcontent/Budhi_2025.1_203_20Article_20__20Agcaoili.pdf |
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| Institution: | Ateneo De Manila University |