The Purok System of San Francisco, Camotes: A Communication Perspective of Community-Based Haiyan Response

• Main Author: Ponce de Leon, Inez Z
• Format: text
• Published: Archīum Ateneo 2021
• Subjects: Community-based approach; Purok system; Risk communication; science communication; Typhoon haiyan; Communication
• Online Access: https://archium.ateneo.edu/comm-faculty-pubs/7; https://www.sciencedirect.com/science/article/abs/pii/S2212420921003459?via%3Dihub
• Institution: Ateneo De Manila University

The Philippine government relies on a dissemination model to send out warning messages. This approach can disregard local subcultures if the message is generic, removes context from risk information, and is not cognizant of local capacity to respond to hazards. The municipality of San Francisco, Cam...