Bollywood in Manila: The Spectre of Moral Comparisons

• Main Authors: Anthique, Adrian, Lorenzana, Jozon A
• Format: text
• Published: Archīum Ateneo 2018
• Subjects: Bollywood; the Philippines; India; media audiences; soft power; social imagination; melodrama; Communication; Film and Media Studies; Gender, Race, Sexuality, and Ethnicity in Communication
• Online Access: https://archium.ateneo.edu/comm-faculty-pubs/17; https://www.tandfonline.com/doi/full/10.1080/14649373.2018.1548093
• Institution: Ateneo De Manila University

This article explores inter-Asian media reception using the example of Bollywood films and the setting of Metro Manila in the Philippines. Drawing upon a series of interviews and focus groups with both the existing audience and “unexposed” viewers from the “mainstream,” this study takes an interest...