Media usage by Filipino students-an empirical survey

• Main Authors: Rodrigo, Ma. Mercedes T, Grosch, Michael, Andres, Juan Miguel L
• Format: text
• Published: Archīum Ateneo 2013
• Subjects: Media; media use; higher education; e-learning; information overload; learning media; web 2.0; information science; Computer Sciences
• Online Access: https://archium.ateneo.edu/discs-faculty-pubs/139; http://penoy.admu.edu.ph/~alls/wp-content/uploads/2014/03/ICCE2013_Paper189.pdf
• Institution: Ateneo De Manila University

Between the different traditional learning tools and the rapid rise of technology and ease of access to them, students are presented with a multitude of avenues for learning. With so many resources available, students have to learn to be selective. By finding out what tools and services students use the most, this research aims to determine how students avoid information overload and getting lost in cyberspace. To do this, a survey was carried out at the Ateneo de Manila University in Manila, Philippines. Using a print questionnaire, 942 students were asked 145 questions about their media usage for learning and related topics. Analysis of the data included analysis of variance and comparing mean values by creating rankings of the different media services. It was aimed to find out what services are used the most, and to what extent. The results showed that students are more inclined to use online resources such as Google, online course material and literature, though there is still great appreciation for traditional learning media such as books and printed handouts from teachers. Filipino students seem to prefer self-learning, whether through traditional or non-traditional means, rather than learning through social media.