Reach and messages of the world's largest ivory burn

Recent increases in ivory poaching have depressed African elephant populations. Successful enforcement has led to ivory stockpiling. Stockpile destruction is becoming increasingly popular, and most destruction has occurred in the last 5 years. Ivory destruction is intended to send a strong message a...

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Main Authors: Salmo, Severino G, III, Braczkowski, Alexander, Holden, Matthew H, O'Bryan, Christopher, Choi, Chi‐Yeung, Gan, Xiaojing, Beesley, Nicholas, Gao, Yufang, Allan, James, Tyrrell, Peter, Stiles, Daniel, Brehony, Peadar, Meney, Revocatus, Brink, Henry, Takashina, Nao, Lin, Ming-Ching, Lin, Hsien‐Yung, Rust, Niki, Watson, James E.M, Kahumbu, Paula, Maron, Martine, Possingham, Hugh P, Biggs, Duan
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Published: Archīum Ateneo 2018
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Online Access:https://archium.ateneo.edu/es-faculty-pubs/1
https://conbio.onlinelibrary.wiley.com/doi/full/10.1111/cobi.13097
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spelling ph-ateneo-arc.es-faculty-pubs-10012020-02-01T02:10:27Z Reach and messages of the world's largest ivory burn Salmo, Severino G, III Braczkowski, Alexander Holden, Matthew H O'Bryan, Christopher Choi, Chi‐Yeung Gan, Xiaojing Beesley, Nicholas Gao, Yufang Allan, James Tyrrell, Peter Stiles, Daniel Brehony, Peadar Meney, Revocatus Brink, Henry Takashina, Nao Lin, Ming-Ching Lin, Hsien‐Yung Rust, Niki Watson, James E.M Kahumbu, Paula Maron, Martine Possingham, Hugh P Biggs, Duan Recent increases in ivory poaching have depressed African elephant populations. Successful enforcement has led to ivory stockpiling. Stockpile destruction is becoming increasingly popular, and most destruction has occurred in the last 5 years. Ivory destruction is intended to send a strong message against ivory consumption, both in promoting a taboo on ivory use and catalyzing policy change. However, there has been no effort to establish the distribution and extent of media reporting on ivory destruction events globally. We analyzed media coverage of the largest ivory destruction event in history (Kenya, 30 April 2016) across 11 nation states connected to ivory trade. We used an online‐media crawling tool to search online media outlets and subjected 5 of the largest print newspapers (by circulation) in 5 nations of interest to content analysis. Most online news on the ivory burn came from the United States (81% of 1944 articles), whereas most of the print news articles came from Kenya (61% of 157 articles). Eighty‐six to 97% of all online articles reported the burn as a positive conservation action, whereas 4–50% discussed ivory burning as having a negative impact on elephant conservation. Most articles discussed law enforcement and trade bans as effective for elephant conservation. There was more relative search interest globally in the 2016 Kenyan ivory burn than any other burn in 5 years. Ours is the first attempt to track the reach of media coverage relative to an ivory burn and provides a case study in tracking the effects of a conservation‐marketing event. 2018-01-01T08:00:00Z text https://archium.ateneo.edu/es-faculty-pubs/1 https://conbio.onlinelibrary.wiley.com/doi/full/10.1111/cobi.13097 Environmental Science Faculty Publications Archīum Ateneo Africa conservation marketing elephant ivory burn media reach Environmental Sciences Natural Resources Management and Policy
institution Ateneo De Manila University
building Ateneo De Manila University Library
country Philippines
collection archium.Ateneo Institutional Repository
topic Africa
conservation marketing
elephant
ivory burn
media reach
Environmental Sciences
Natural Resources Management and Policy
spellingShingle Africa
conservation marketing
elephant
ivory burn
media reach
Environmental Sciences
Natural Resources Management and Policy
Salmo, Severino G, III
Braczkowski, Alexander
Holden, Matthew H
O'Bryan, Christopher
Choi, Chi‐Yeung
Gan, Xiaojing
Beesley, Nicholas
Gao, Yufang
Allan, James
Tyrrell, Peter
Stiles, Daniel
Brehony, Peadar
Meney, Revocatus
Brink, Henry
Takashina, Nao
Lin, Ming-Ching
Lin, Hsien‐Yung
Rust, Niki
Watson, James E.M
Kahumbu, Paula
Maron, Martine
Possingham, Hugh P
Biggs, Duan
Reach and messages of the world's largest ivory burn
description Recent increases in ivory poaching have depressed African elephant populations. Successful enforcement has led to ivory stockpiling. Stockpile destruction is becoming increasingly popular, and most destruction has occurred in the last 5 years. Ivory destruction is intended to send a strong message against ivory consumption, both in promoting a taboo on ivory use and catalyzing policy change. However, there has been no effort to establish the distribution and extent of media reporting on ivory destruction events globally. We analyzed media coverage of the largest ivory destruction event in history (Kenya, 30 April 2016) across 11 nation states connected to ivory trade. We used an online‐media crawling tool to search online media outlets and subjected 5 of the largest print newspapers (by circulation) in 5 nations of interest to content analysis. Most online news on the ivory burn came from the United States (81% of 1944 articles), whereas most of the print news articles came from Kenya (61% of 157 articles). Eighty‐six to 97% of all online articles reported the burn as a positive conservation action, whereas 4–50% discussed ivory burning as having a negative impact on elephant conservation. Most articles discussed law enforcement and trade bans as effective for elephant conservation. There was more relative search interest globally in the 2016 Kenyan ivory burn than any other burn in 5 years. Ours is the first attempt to track the reach of media coverage relative to an ivory burn and provides a case study in tracking the effects of a conservation‐marketing event.
format text
author Salmo, Severino G, III
Braczkowski, Alexander
Holden, Matthew H
O'Bryan, Christopher
Choi, Chi‐Yeung
Gan, Xiaojing
Beesley, Nicholas
Gao, Yufang
Allan, James
Tyrrell, Peter
Stiles, Daniel
Brehony, Peadar
Meney, Revocatus
Brink, Henry
Takashina, Nao
Lin, Ming-Ching
Lin, Hsien‐Yung
Rust, Niki
Watson, James E.M
Kahumbu, Paula
Maron, Martine
Possingham, Hugh P
Biggs, Duan
author_facet Salmo, Severino G, III
Braczkowski, Alexander
Holden, Matthew H
O'Bryan, Christopher
Choi, Chi‐Yeung
Gan, Xiaojing
Beesley, Nicholas
Gao, Yufang
Allan, James
Tyrrell, Peter
Stiles, Daniel
Brehony, Peadar
Meney, Revocatus
Brink, Henry
Takashina, Nao
Lin, Ming-Ching
Lin, Hsien‐Yung
Rust, Niki
Watson, James E.M
Kahumbu, Paula
Maron, Martine
Possingham, Hugh P
Biggs, Duan
author_sort Salmo, Severino G, III
title Reach and messages of the world's largest ivory burn
title_short Reach and messages of the world's largest ivory burn
title_full Reach and messages of the world's largest ivory burn
title_fullStr Reach and messages of the world's largest ivory burn
title_full_unstemmed Reach and messages of the world's largest ivory burn
title_sort reach and messages of the world's largest ivory burn
publisher Archīum Ateneo
publishDate 2018
url https://archium.ateneo.edu/es-faculty-pubs/1
https://conbio.onlinelibrary.wiley.com/doi/full/10.1111/cobi.13097
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